I helped a retail brand strategically manage both their organic and paid social media presence, driving engagement and sales through a tailored mix of content and campaigns. This included the incorporation of Reels, giveaways, and event promotions to increase visibility, grow their audience, and build a stronger connection with their customer base.

I also led their email marketing strategy, crafting targeted campaigns with thoughtful segmentation, compelling visuals, and clear calls to action. These campaigns consistently achieved an open rate of over 50%, far exceeding industry averages, and effectively drove high-quality traffic to their online store.

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As a result of these combined efforts, the brand saw a more than 70% increase in online revenue compared to their performance prior to my involvement—proving the power of a cohesive, data-driven digital marketing strategy.